Revenge of the Tipping Point by Malcolm Gladwell is a solid follow up to his first book, The Tipping Point from 25 years ago, and the new effort subtitled Overstories, Superspreaders, and the Rise of Social Engineering.
In part one, "Three Puzzles," Gladwell writes about bank robbers in L.A., Medicare fraud in Miami, vaccination rates, and the dangerous quest for achievement, as told through the story of the fictional town Poplar Grove and its wave of teen suicides.
Part two, "The Social Engineers" includes the decades-past integration of Lawrence Lane in Palo Alto, CA and the concept of the Magic Third, the point at which something becomes normalized or integrated. If about individuals, when you get to three, you have a team, not just a single person or a friendship between two people.
Related to the concept of ratios, Gladwell, tells a fascinating story about Harvard University, and the varsity women’s rugby team. He notes that Harvard competes in more D1 varsity sports than any other university in the country, and that Harvard has a two-track admissions process, the first for people who simply compete based on merit, and second for ALDCs, or Athletes, Legacies, Dean’s Interest List (children of rich people), and Children of faculty. The ALDCs leave admissions control to university discretion, and there is a corresponding impact on the makeup of the student body. Gladwell makes the point that varsity sports are a mechanism by which Harvard maintains control of admissions decisions, and whether nefarious or not, that that maintains group proportions within the student body.
Also included is the story of the Marriott outbreak, where a hotel in Boston became an early epicenter of the covid virus. It was interesting from the perspective of how specific individuals have the propensity to be superspreaders. Gladwell refers to it as the law of the very, very, very few, and we can somewhat tell who those people are based on the characteristics of that person. This raises the question of whether in the future people identified as potential superspreaders will be treated differently than others.
Part three, "The Overstory," includes the L.A. Survivors' Club about holocaust discussion and the impact of the 1978 tv miniseries Holocaust. For decades after the war, the Holocaust wasn’t spoken of much. Many people wanted to simply move past, to not get bogged down in thoughts and discussion of things horrible. The show airing then had a huge impact on people using the term and opening discussing the atrocities that happened.
Gladwell also writes about how the tv show Will & Grace had an impact on gay marriage becoming law, it normalized behavior, showing that homosexuality wasn’t a problem to be solved.
The conclusion to the book includes detail on the opioid crisis. Gladwell notes how select states forced doctors prescribing opioids to make triplicate carbon copies of the prescription (one for the doctor, one for the pharmacy, and one for the bureau of narcotic enforcement), and how those states have had way lower rates of addiction. There’s also an interesting point made about opioid superspreaders, doctors who prescribe way more opioids than others, similar to covid superspreaders, or pollution superspreaders.